In an interview with BabelTechReviews, Ritche Corpus, director of software alliances and developer relations at Radeon Technologies Group, said that the company will continue releasing reference versions of the Radeon RX 6000 series graphics accelerators until the end of the first quarter of 2021. He also added that AMD will actively support its partners in producing non-reference versions of the graphics accelerators.
However, based on the feedback we received on our Radeon RX 6800 series reference models, as well as the Radeon RX 6900 XT series, we have decided to continue producing them. We will try to make them available to as many gamers as possible. We are expecting new deliveries of graphics accelerators before the end of the first quarter of 2021. We will also continue to work with our partners who are developing and producing non-standard versions of Radeon graphics cards, & ; stated Copus. At the end of last year AMD changed its decision related to the release of Radeon RX 6000 series reference graphics accelerators several times. In November, Scott Herkelman, senior vice president of the Radeon Technologies Group division, said production would continue until early 2021. Then in December, it was reported that the company has already stopped production of Radeon RX 6800, RX 6800 XT and RX 6900 XT reference versions. After that, some company's partners announced that AMD had cancelled additional deliveries of reference cards for graphics cards. However, just in a day later, another message followed, which said that the company will continue to produce new graphics cards in reference versions for some indefinite time. Usually, the release of reference versions of graphics accelerators lasts for several months after their release. After that, all the tasks of producing a new series of graphics cards are outsourced to third-party partners who produce them in non-standard versions. This time, however, the situation turned out to be quite different for a number of reasons. Firstly, reference Radeon RX 6000 models gained immense popularity among customers because of its efficient and low-noise cooling system. Secondly, AMD is under pressure from the market situation. On the one hand & ; shortage. On the other & ; non-standard graphics cards are sold in two, or even two and a half times more expensive than the reference versions. Its reference graphics cards models AMD sells only through its official online shop. In other words, this is actually the only place where you can buy them at the originally stated recommended prices. In any case, despite the words of Rich Kopus, additional release of reference Radeon RX 6000 graphics cards will not be able to radically change the situation with their shortage in the market. There won't be enough supply for everyone anyway. Presenting the latest financial report AMD CEO Lisa Su (Lisa Su) noted that the supply of components for gaming platforms, including the PC market will remain limited until the second half of 2021.