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India will become a new growth point for MediaTek amid a downturn in the Chinese market

India will become a new growth point for MediaTek amid a downturn in the Chinese market

IDC analysts said yesterday that smartphone sales could decline by 3.5 percent this year, as the global decline in demand is exacerbated by the corresponding processes in the Chinese market.
MediaTek's representatives are not discouraged in this regard, as they are ready to bet on the Indian electronics market.Image source: MediaTekIn an interview with Bloomberg, Anku Jain, Managing Director of MediaTek in India, said that in the last couple of years the consumption of electronic devices in the local market has increased markedly and in the coming years, this trend should continue.
MediaTek processors dominate the global market in the sub-$200 smartphone segment, in this respect India holds significant growth potential for the Taiwanese processor developer's business.An additional driver for the Indian market is the expansion of cellular networks, which are preparing to move to 5G standards.
In addition to smartphones, TV sets, for which MediaTek also supplies processors, are in stable demand in the local market.
After the pandemic is over, according to a MediaTek spokesperson, demand for electronics in India will continue to grow.
The share of more expensive processors of this brand in the local market will also increase.
Now MediaTek has more than 700 engineers working in its Indian representative office, the company intends to expand the staff of local developers.
Cooperation with Chinese smartphone manufacturers and other partners is actively deepening.
Around 2 billion devices based on MediaTek processors are produced annually all over the world, and the company spends up to a quarter of all revenues on development and research.

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