Intel has hired an executive to promote Arc graphics cards that has turned ASUS into a leading PC gaming brand

Intel has gained a valuable executive with a wealth of experience.
Vivian Lien announced that she has already joined Intel's graphics division as vice president and general manager.
\"I can't wait to get into building the Intel Arc graphics graphics graphics graphics adapter business,\" she wrote on Linked In, and promised that \"there's more to come.
\"Image source: Vivian LienLien is expected to play an important role in promoting the next generation Intel Arc Battlemage discrete graphics cards as well as attracting Intel's PC-ready partners to incorporate these products into their systems.
Intel Arc Battlemage is expected to be the next evolution of Alchemist to compete with AMD and NVIDIA products.Image source: Vivian LienThe appointment of Lien to a senior position at Intel suggests that the company needs her expertise and extensive partner relationships in the gaming PC business.
Lien was at Corsair by the middle of the decade before last, but made her name and reputation with a successful career spanning years at ASUS in PC and component marketing.
In fact, she was instrumental in ASUS becoming one of the premier suppliers of gaming PCs and components.
For the past few years, Lien has been Dell's VP of Alienware and Dell Gaming.
So this is someone with a wealth of experience in promoting gaming PCs and components.Image source: IntelIf Intel really wants to succeed in commercializing its discrete graphics cards, appointing someone who has been in PC and component sales to this position looks like a good choice.
And beyond that, Vivien's appointment is the nail in the coffin of persistent rumors about scaling back development or cutting back Intel's discrete graphics Arc business.

Intel announced the launch of the Arc A770 and Arc A750, but you can't buy the graphics cards anywhere

Intel yesterday announced the launch of the Arc A770 and Arc A750 graphics gas pedals.
So far, all indications are that, as was the case with the previously released junior model Arc A380, the launch was more of a formality.
New graphics cards are simply nowhere available for purchase right now - at best the order is suggested to wait until October 17, and many vendors do not even indicate the terms.Image source: IntelIn the case of the Arc A770 and Arc A750 models, Intel has immediately expanded the list of regions where you can find these gas pedals.
The official Intel website indicates that the graphics cards will be available in the U.S., Germany, Spain, Britain, Norway, Sweden, China, Australia, South Korea and Taiwan.
At the same time new items will be available at a very modest number of retailers.
In those stores where graphics cards are already listed in the range, they are not yet in stock.
For example, a large American retailer Newegg cards are out of stock.
Others offer to place an order.
Image source: NeweggFrench retailer Topachat will get the graphics cards only on October 17.
The Arc A770 reference model with 16GB of memory is priced at €460 there and the Arc A750 at €380.
In Germany, only pre-orders are available, only in one store and only for the Arc A750.
The price is €350.
The British store Ebuyer has not yet received the new intel graphics cards either.
No date of their appearance is given.
The reference versions of the gas pedals there are priced at 400 and 330 British pounds, which is about $445 and $367 respectively.
You can already order the Arc A750 and A770 in the reference version from the Polish retailer Komputronik.
Delivery of the purchase is promised on October 20.
Recall, that Arc A770 is based on ACM-G10 graphics processor with 32 Xe cores (4096 FP32 blocks), 32 raytracing modules, and 512 XMX engines.
The card will be available in 8GB and 16GB GDDR6 memory versions.
The recommended price for the version with 8 GB of memory is $329, and the variant with 16 GB of memory is $349.
The Arc A750 uses a slightly \"stripped down\" ACM-G10 GPU with 28 Xe cores (3,584 FP32 blocks), 28 ray tracing blocks and 480 XMX matrix engines.
The card has 8 GB of memory and is priced at $289.
By now only ASRock and Gunnir have presented their versions of video cards.
Also variants from Acer are preparing for release.

Intel has updated the system requirements for Arc graphics cards - they are now officially compatible with Ryzen 3000 and Ryzen 5000

Intel has updated the system requirements for Arc Alchemist graphics cards, which were originally published back in June of this year.
Previously specifying only Intel processors up to 10-series Core processors, AMD Ryzen 3000 and Ryzen 5000 processors are now also listed as compatible.Image source: VideoCardz Intel has previously mentioned that Arc Alchemist graphics cards require Resizable BAR support to get maximum performance, which has been confirmed by tests.
Recall that the Resizable BAR (ReBAR) allows CPU access to the entire memory stack of the graphics card.
In the new system requirements for graphics cards, Intel still insists that PCs have ReBAR support.
The new graphics cards are simply not designed to work with older PCs.
Image source: IntelThe Arc Alchemist graphics cards also specify the need for Windows 10 20H2 or Windows 11 operating systems.
With Windows 7 video cards Intel will not work - for this OS has no drivers.
According to VideoCardz, Intel's Tom Petersen recently reported that the company is only planning to optimize its graphics cards to work in systems without ReBAR support.Recall that next week should go on sale Intel Arc A770 and Arc A750.
Their release is scheduled for October 12.

Intel unveils Arc A310 entry-level graphics card with 4GB of GDDR6 memory

Intel has unveiled another discrete graphics gas pedal from the Arc Alchemist series, the entry-level Arc A310 graphics card.
Recall that the company released the Arc A380 model in summer, which does not feature high performance, and the new product will be even less powerful.Image source: IntelThe manufacturer said that the Arc A310 uses the ACM-G11 graphics processor with six Xe cores.
The company also indicates that the graphics processor in the Arc A310 runs at 2000-2100 MHz.
The card has 4 GB of GDDR6 memory with 64-bit support.
It claims to consume 75 W of power - the same as the Arc A380.
Even though the Arc A310 specs says that it supports PCIe 4.0 x16, it is not likely to use all 16 lanes of PCIe, since the higher performance Arc A380 only uses 8 lanes of PCIe.
The company didn't say anything about the Arc A310 price.
There was also no release date announced.
To add, Intel announced yesterday that its most senior model, the Arc A770 at $329, will go on sale Oct.
12.
This card is positioned as a competitor to the GeForce RTX 3060.

The Intel Arc A770 graphics card will begin sales on October 12, with a recommended price of $329

Speaking at the Intel Innovation Conference, Intel CEO Patrick Gelsinger announced the sales launch date for the Arc A770 discrete graphics gas pedal.
It is scheduled for Oct.
12.
The recommended price for the graphics card will be $329.Image source: IntelAccording to Intel CEO Patrick Gelsinger, test samples of the Arc A770 are on their way to reviewers, and reviews will appear when the card comes to market.Intel Arc A770 features have long been known.
It's based on a full-size ACM-G10 GPU with 32 Xe cores (4096 FP32 blocks), 32 ray tracing blocks, and 512 XMX matrix engines.
A frequency of 2100 MHz is claimed for the graphics chip.
As Intel explains, this figure reflects not the maximum, but the expected GPU frequency.
In other words, depending on the load it may be higher or lower than this value.The card supports configurations with 16 or 8 GB of GDDR6 memory with an effective frequency of 17.5 GHz (17.5 Gb/s) or 16 GHz (16 Gb/s), depending on the volume.
As noted by Intel, in the second case, the memory bus bit depth is 256 bits, and memory bandwidth - 560 GB/s.In the reference version of the Arc A770 Limited Edition video card will be available only with 16 GB of memory.

Intel Arc A580 graphics card showed very strange results in Ashes of the Singularity gaming tests

Fresh performance data of Intel Arc A580 desktop graphics card appeared in Ashes of the Singularity gaming test database.
It's not the first time this model has been noted there.
Last month the card was tested with graphic API Vulkan.
In a fresh test, the novelty was tested using DirectX 11 and DirectX 12 graphics APIs.
The results turned out to be ambiguous.Image source: IntelNow Intel has disclosed the technical specifications of the Arc A580.
The gas pedal is built on the ACM-G10 graphics chip, which includes 24 Xe cores (3072 FP32 blocks), 24 ray tracing blocks, and 384 XMX matrix engines.
The declared GPU frequency is 1700 MHz.
It has 8 GB of GDDR6 memory with 16 GHz effective bandwidth, 256-bit bus bandwidth and 512 GB/s bandwidth.
According to Intel, Arc Alchemist graphics cards are best optimized for DirectX 12 games, with Vulkan APIs offering slightly worse performance.
Performance in games based on old DirectX 11 will be the worst.
It is interesting that in recent gaming test Ashes of the Singularity our Arc A580 showed mediocre performance not only in DirectX 11 mode, but also with DirectX 12 API.
Its performance was significantly worse than when using Vulkan API.
In all cases the game test was run at 1080p resolution with average image quality settings.
When using Vulkan, the card scored 9,300 points with an average frame rate of 95 FPS.
Intel Arc A580 in Vulkin API modeThe card scored 2,800 points in DirectX 11 mode with an average frame rate of 30.6 FPS.
In DirectX 12 mode, the card scored 6,600 points and 68.6 FPS.
It is interesting that in DX11/12 mode it was worse than entry level Arc A380.
Intel Arc A580 in DirectX 11 API modeIntel Arc A580 in DirectX12 modeThe below is a performance comparison table with other graphics cards provided by Tom's Hardware.There may be several reasons for such strange results.
Maybe the CPU in the system used to test the Arc A580 is so severely limiting the performance that the GPU, which should be three times faster than the Arc A380, ends up being slower.
Another reason could be the lack of optimization of its graphics driver or the disabled Resizable BAR (ReBAR) feature, without which the performance of Arc video cards drops significantly.
Another assumption is that the Arc A580 tested, which for some reason has an RI suffix in its name, is a mobile version of a power-limited graphics card.
It's also possible that it's not a full-fledged desktop Arc A580, and someone tricked the test into mistaking another graphics card for a desktop model.

Intel has named the official specifications for the Arc A770, Arc A750 and Arc A580 desktop gaming graphics cards

Intel has announced the official specifications for three desktop gaming graphics cards - Arc A770, Arc A750 and Arc A580.
The first two will be available in the Limited Edition reference version as well as partner versions.
The Arc A580 has no reference version.
It will only be available as a non-reference solution from Intel partners.Image source: IntelThe Arc A770 uses a full-sized ACM-G10 GPU with 32 Xe cores (4096 FP32 blocks), 32 ray tracing blocks, and 512 XMX matrix engines.
The graphics chip has a claimed frequency of 2100 MHz.
As Intel explains, this figure reflects not the maximum, but the expected frequency of the GPU.
In other words, depending on the load it may be higher or lower than that value.
The card supports configurations with 8 and 16 GB of GDDR6 memory with an effective frequency of 17.5 GHz (17.5 Gbps).
As Intel notes, in the latter case, the memory bus is 256-bit and its bandwidth is 560 GB/s.
The Arc A750 uses a slightly stripped-down ACM-G10 processor with 28 Xe cores (3,584 FP32 blocks), 28 ray tracing blocks and 480 XMX matrix engines.
The claimed expected GPU frequency is 2050 MHz.
The card features 8GB of GDDR6 memory with a 16 GHz 16Gb/s effective bandwidth, 256-bit bus width, and 512GB/s throughput.
Both graphics cards feature a claimed power consumption rating of 225W.
The reference cards have one 8-pin and one 6-pin connector each.
Both models provide PCIe 4.0 support.
About the third model, the Arc A580, the manufacturer described in a little less detail.
The company indicated that the card is built on an ACM-G10 graphics chip, which has 24 Xe cores (3072 FP32 blocks), 24 ray tracing blocks, as well as 384 XMX matrix engines.
The declared GPU frequency is 1700 MHz.
It has 8 GB of GDDR6 memory with 16 GHz effective bandwidth, 256-bit bus bandwidth and 512 GB/s bandwidth.
Intel did not disclose power consumption figures for this model yet.In the Limited Edition reference graphics cards will be available for purchase through Intel's online store, various online retailers, as well as various retail chains.
It was previously reported that the launch will be limited, \"only in key markets.\" The company has not yet disclosed pricing for the gas pedals.
In addition, Intel is still not saying when the cards will go on sale.

Intel: Arc A770 and Arc A750 graphics cards \"coming soon\" - senior will be faster than GeForce RTX 3060 and Radeon RX 6600 XT

Intel's Tom Petersen and Ryan Shrout officially confirmed in an interview with PC Games Hardware and Digital Foundry that the company will be releasing two more discrete graphics cards, the Arc A770 and Arc A750, very soon.
It was noted that the performance of senior Arc A770 model is between the NVIDIA GeForce RTX 3060 and GeForce RTX 3060 Ti, and that it is faster than AMD Radeon RX 6600 XT graphics card.Image source: VideoCardzThe statements of Intel representatives mean that Intel will not be opposed to the Arc A770 senior solutions AMD and NVIDIA - it will compete in the middle segment.
Intel officials reiterated earlier statements that the Arc graphics cards' performance in ray traced games is on par with similar NVIDIA graphics cards on the Ampere architecture.Petersen, who was unveiled in an interview, said that the current performance level of Intel Arc A-series graphics cards \"cannot be changed significantly\".
If there will be any performance improvements, they will only be minimal.
The company can't change the price of video cards, but it can control their prices.
Due to this, A-series gas pedals will be competitive, according to Intel.Image source: PC Games HardwareThe company specifies that the Arc A770 model supports configurations with 8 and 16 GB of video memory.
The version of the videocard Limited Edition (limited reference edition) will be available only with 16 GB of memory.
In other words, Intel partners will have the right to choose which amount of video memory to install in this or that version of the video card.
For the Arc A750, the company has confirmed the use of 8 GB of memory.Intel continues to work on optimizing drivers for systems that do not have support for Resizable BAR (ReBAR) technology.
But in general, Petersen advised owners of older PC configurations (without ReBAR support) to opt for graphics cards from other vendors.
Arc GPUs are optimized to handle large data packets, but are inefficient at transferring data in small blocks.
The result is a nearly 40% drop in performance without ReBAR.
And this problem is unlikely to be solved by the first generation of Arc graphics cards on the Alchemist architecture.
However, the company will pay attention to this issue during the development of future graphics architectures.Image source: Digital FoundryTom Petersen said that the Arc A770 and A750 models in the Limited Edition reference version will be available for purchase through the Intel website.
The company plans to hold a simultaneous launch of the gas pedals with its partners.
He never said who exactly is among them, but once again noted that \"the launch will happen soon.\" In addition, he said that the launch is expected \"only in key markets,\" including Germany.The company admits that the exclusive launch of the Arc A380 graphics card in China was not the best idea.
Intel overestimated the media interest in its GPU, thinking that western publications, despite the difficulties, would find the desire and ability to buy entire PCs with an Intel graphics card from China.
Recall that the Arc A380 was originally only sold as part of complete systems, and only a few months later began to be sold as a separate product.Image source: VideoCardzPetersen also confirmed that the delayed launch of graphics cards Arc A-series is not due to problems in the supply chain.
It has to do with the unavailability of the gas pedals.
Earlier it was reported that the reason for the delay of Intel discrete graphics cards could be the company's departure from Russia.