Intel will drop the Pentium and Celeron brands: low-cost notebook CPUs will be called Intel Processor

Intel has announced that it has decided to drop the Intel Pentium and Intel Celeron brands, under which entry-level processors are produced, and will instead use the more universal Intel Processor brand.
It will serve as a name for several chip families at once.Image source: IntelMaker clarifies that the rebranding only applies to entry-level mobile chips, in the desktop segment the familiar brand names will continue to apply.
In addition, the already released products will not be affected by the renaming.
The new Intel Processor brand will only be used for products that the company will start releasing in 2023.The transition to the new brand is intended to simplify the task for the buyer to choose an entry-level notebook equipped with an Intel processor, the company explains.The range of the manufacturer also has several performance mobile platforms, including Intel Core (gaming segment), Intel Evo (mass consumer) and Intel vPro (corporate segment).
Their names will not be affected in any way by the rebranding.

AMD has announced a new approach to mobile processor numbering - it looks confusing

AMD has announced a change in the naming approach for its mobile processors that will be available starting next year, 2023.
The new naming scheme is intended to better reflect whether the chips belong to a particular generation of the Zen architecture.Image source: AMDThe first digit in the processor number will reflect the model year.
Model year 2023 models will start with a \"7\", model year 2024 chips with an \"8\", 2025 chips with a \"9\" and so on.
The second number in the name reflects the processor level and whether it belongs to the main Ryzen 3, 5, 7 and 9 series, or the Athlon series products.
Also since 2023 AMD will start specifying belonging of the processors to this or that architecture.
It will be indicated by the third number in the model number.
For example, by the name Ryzen xx4x it will be clear that the chip is built on Zen 4 architecture, while a name like Ryzen xx2x will indicate the presence of Zen 2 architecture.
So the upcoming Mendocino on Zen 2 will likely have names like Ryzen 7x2x.Finally, the last number will indicate whether it is a regular model or Refresh.
For example, AMD has confirmed the development of updated models Rembrandt, which will be available in Ryzen 7x35 series (the last number \"5\" indicates the refresh).
Also in the future laptops will appear processors Phoenix series (for thin and powerful laptops), and Dragon Range (for very powerful gaming laptops), which will be released under the names 7x40 and 7x45.Suffix (HS, HX, U and so on) in the model names, as now continue to indicate the level of power consumption of a particular chip.
For example, models with suffix \"e\" will have TDP level of 9W, and models with suffix HX - 55W.
AMD has also confirmed names of some future mobile processors for the first time.
For example, next year we can expect the Ryzen 9 7945HX (Dragon Range) with 55W TDP on the Zen 4 architecture.
And in the series of energy efficient Mendocino processors will be chips with TDP from 15 to 28W.
One of the representatives of this series will be Ryzen 3 7420U on Zen 2 architecture.

Year-end notebook production will decrease by 17%, which will hurt Intel and AMD

Intel and AMD will publish their quarterly reports at the end of this month, and the former has already expressed its uncertainty about maintaining the positive dynamics of PC sales this year.
According to experts Barclays, the production volume of laptops this year will be reduced not by 12% but by 17%.
Both major CPU suppliers will suffer from this.Image source: IntelThe Barclays experts based their forecast on reports of a decline in notebook production by contract manufacturers in Taiwan in June.
The second half of the year should become for this segment of the market an even more serious test, as experts say.
At the end of the year the PC market may face a decline in shipments by double digits, even IDC representatives said that at the end of the second quarter the number of PCs shipped declined by 15.3% to 71.3 million units.So far the commercial segment of the PC market has shown steady demand, but now corporate customers have begun to put off purchases of new computers due to the uncertainty of the macroeconomic situation.
Representatives of Barclays believe that on this background it is necessary to reduce the forecast on the value of AMD shares from $115 to $85, and in the case of Intel - from $45 to $40.
For Intel in particular, as analysts believe Barclays, \"the moment of truth\" could be 2024, when the company will have the first mass-produced 4-nm and 3-nm components, but some signs suggest that their market debut is postponed for a later period.

Intel introduced 16-core mobile processors - 12th generation Core HX family

Intel introduced Alder Lake-HX - mobile processors designed for powerful workstation-class notebooks.
The flagship of the family, the Core i9-12950HX, is the first mobile 16-core CPU (with eight efficient and eight power efficient cores) which can run at speeds up to 5.0 GHz.
Intel says that such powerful processors may be of interest not only to professionals, but also to gamers.
According to Daniel Rogers, senior director of mobile product marketing in Intel's client computing division, although the best mobile gaming processor is the Core i9-12900HK, the new HX series is also good for gaming notebooks.The 12th-generation Core HX series includes seven models with 8 to 16 cores and core formulas of 8P+8E, 6P+8E, 4P+8E and 4P+4E.
All of them have quite high frequencies.
High-performance cores can turbocharge to 4.4GHz-5.0GHz, depending on model, and power-efficient cores can run up to 3.1-3.6GHz.
At the same time, all CPUs in the series have the same thermal package of 55W and a maximum consumption in turbo mode of 157W.
As explained by Intel representatives, the Alder Lake-HX series combines processors designed on the basis of desktop semiconductor chips.
In fact, it is the same desktop Alder Lake, but optimized in terms of energy efficiency and transferred to a BGA-package.
So these processors have 16 PCIe 5.0 lanes for graphics card connectivity and 4 PCIe 4.0 lanes for NVMe SSDs.
This deserves a separate mention because mobile processors like the Core i9-12900HK do not support the PCIe 5.0 bus.
That said, Alder Lake-HX processors don't have a built-in Thunderbolt 4 controller.
Alder Lake-HX-based systems are capable of running DDR5/LPDDR5 (up to 4800/5200 MHz) and DDR4/LPDDR4 (up to 3200/4267 MHz) memory.
Capacities of up to 128GB are available.
All 12th Gen Core HX models are overclockable (with some restrictions), and allow you to overclock the memory attached to them.According to the official data, the Core i9-12900HX in work applications outperforms the Core i9-12900HK, i9-11980HK and Ryzen R9-6900HX, but the exact scale of the advantage is not named.
In addition, Intel cited results from testing the Core i9-12900HX in games with a GeForce RTX 3080 graphics card and DDR5-4800 memory, citing triple-digit FPS scores in popular games.
Mobile workstations based on 12th generation Core HX series processors will soon be released by Dell, HP, Lenovo and other manufacturers.