In Europe, the prices of NVIDIA GeForce RTX 40-series graphics cards were much higher than in the U.S.- the cheapest one will cost €1099

NVIDIA before the announcement of graphics cards GeForce RTX 40-series reduced the recommended prices for previous generation graphics cards in Europe (for example, GeForce RTX 3090 became cheaper by €350).
At the same time the company significantly raised the price of graphics cards GeForce RTX 40-series compared to its predecessors, and in Europe, the price increase was much more significant than in the U.S.
Source image: NVIDIA The recommended prices in the U.S.
for GeForce RTX 4090, RTX 4080 16GB and RTX 4080 12GB models are $1,599, $1,199 and $899 (excluding VAT).
By comparison, at the launch of sales the GeForce RTX 3080 10GB video card in the U.S.
was priced at $699.
It turns out that the most affordable version of the GeForce RTX 4080 is $200 more expensive than its predecessor.
In turn, the GeForce RTX 4080 16GB in the U.S.
was $400 more expensive than the GeForce RTX 3080 12GB.
And the flagship GeForce RTX 4090 is valued at $ 100 more expensive than the GeForce RTX 3090, but at the same time for $ 400 cheaper than the GeForce RTX 3090 Ti.The situation with the recommended prices in Europe is much worse.
For example, in Germany the most affordable videocard of a new generation - GeForce RTX 4080 12GB - is evaluated by NVIDIA at 1099 euros (which is about the same as $1090)! In turn, GeForce RTX 4080 16GB and GeForce RTX 4090 got recommended prices of 1469 and 1949 euros respectively.Of course, German prices include VAT, which is 19%.
However, in the past, European prices were not that much different from American prices.
For example, the already mentioned GeForce RTX 3080 10GB got a recommended price tag of 719 euros in Germany.
GeForce RTX 3080 Ti was sold in the U.S.
and Germany for the same price of 1199, the only difference is that in the U.S.
it was dollars, and in Germany - the euro.But now the difference has become huge - the European were more than 20% higher than the American.
And this applies not only to Germany, but to all of Europe.
For example in Poland the cheapest video card of new generation is valued at 5,299 zlotys or 1,117 euros according to the current exchange rate.

AMD and NVIDIA will have to reduce prices of current generation graphics cards - GeForce will get cheaper than Radeon

Both NVIDIA and AMD find themselves in the situation when it is almost time to release new generation graphics cards, but the stock of current solutions is still too high.
It is obvious that without measures to stimulate sales, there is no way to cope with surplus graphics processors, and the most effective step should be an official price reduction.
Sources believe that here NVIDIA will surpass AMD already at the end of this month.Image source: NVIDIASeptember in former years in the PC market was associated with the beginning of the business season after the vacations and vacations.
By the fall, AMD and NVIDIA have been traditionally preparing new graphics solutions in the gaming segment, and so far only AMD has openly confirmed its intentions not to betray these traditions, and about NVIDIA plans to release a family of GeForce RTX 40 (Ada Lovelace), many sources have recently said only unofficially and with an eye to the situation with inventory overstocking.
Chinese media, citing its own sources in the supply chain, reported that at the end of August, AMD and NVIDIA will take steps to reduce the price of graphics cards of existing generations, with the latter to surpass the scale of generosity of the competitor.
Already on sale you can find graphics cards GeForce RTX 3090 Ti at prices 50% lower than the recommended, and the plight of NVIDIA can be recognized by the rumors of intentions to use stocks GA102 chips to restart the release version GeForce RTX 3080 with 12 GB of memory.Note that recently NVIDIA has presented preliminary results of the last quarter.
The company chose to warn of a 44% sequential and 33% year-over-year decline in revenue in the gaming segment.
So a sale by NVIDIA is definitely needed.