MediaTek plans to snatch a piece of the Windows PC market with Arm processors

MediaTek executives have announced plans to enter the PC market by offering powerful Arm processors there, and thus compete with Qualcomm, which hatches similar plans for its Snapdragon platform.
The chip maker has not yet released details of its plans, however.image source: mediatek.comMediaTek has said it sees new growth opportunities in the PC market, which has an annual turnover of $40 billion.
MediaTek has already started conquering this segment with its Kompanio chipsets, which include radio modules for connecting to 5G, Bluetooth, Wi-Fi, as well as display controllers.
Vince Hu, MediaTek's VP of corporate affairs, said the company is going to move from \"low power to high power space\", applying solutions that have already proven themselves in the smartphone segment to the PC market, while the company intends to develop CPUs and GPUs internally, rather than take over players with a ready-made portfolio, as Qualcomm did when it bought Nuvia.
By the way, Qualcomm thereby incurred the wrath of Arm - the British developer has filed a lawsuit against the American partner, claiming that after the absorption license Nuvia became invalid.
MediaTek, meanwhile, has already made its first steps in the PC market by launching the Kompanio family of chipsets designed for Chromebooks.
The latest are the Kompanio 520 and 528 platforms announced last week, aimed at entry-level machines.The PC sector at the Taiwanese company will be overseen by Adam King, vice president and general manager of client computing at MediaTek - he worked at Intel and oversaw mobile Core chips from 4th to 6th generations.
Mr.
King also did not provide details, but noted that the company is confident in the long-term potential of Windows on Arm, but to implement the strategy will have to do a lot of work and overcome many barriers.

Qualcomm again promised to turn the Windows PC market in two years - with Snapdragon based on Nuvia developments

Qualcomm has been optimistic about Windows PCs on Arm processors of the Snapdragon family for years.
However, with the developments of the startup Nuvia, acquired in 2021, the optimism turns into confidence - the company claims that in two years the disposition in the PC market will change.Image source: qualcomm.
comTalking to investors and analysts after announcing quarterly financial results, the company's CEO, Cristiano Amon, noted that OEMs have already expressed a desire to work with the company to release Windows PCs powered by Snapdragon processors, which will only hit the market in two years, Tom's Harware reports.
These processors use solutions from Nuvia, which specialized in server Arm processors.The release of next-generation PC chips is not easy for Qualcomm: it originally planned to start sending samples as early as August 2022 to start production and sales in 2023.
However, it was later decided to start shipping samples only in 2023, and Windows-based Snapdragon computers will begin a massive market conquest only in 2024.Mr.
Amon did not specify the number of projects in which Qualcomm chips have won competitive victories, and did not say when exactly in 2024 we should expect the next generation products, but the growing number of such projects indicates that OEMs are quite willing to start shipping Windows-based Arm-computers in two years.
And that's a good sign not only for Qualcomm, but also for other Arm chipmakers.A significant obstacle to achieving the goal could be a legal dispute between Qualcomm and Arm.
According to the British company, after the takeover, Qualcomm had to stop projects Nuvia, because under the new owner the license for Arm-architecture is no longer valid.
In addition, Arm is likely to change the licensing mechanisms of its products.